SYNTH

About SYNTH

Experience

SYNTH brings together experience across government, cultural institutions, research, social impact and society.

The work has included art, culture and tourism advisory for the Government of Delhi, alongside public policy and cultural programmes, institutional strategy, research and documentation, identity and communications, festivals and public engagement.

This experience is the foundation of SYNTH: a practice designed for questions that do not fit neatly within a single discipline or service.

Collaborative practice

Project teams

SYNTH brings together people with different kinds of experience and expertise according to what the work requires. A project may combine research with design, policy with public engagement, or documentation with storytelling.

The structure stays flexible so that the method can respond to the context, the people involved and the form the work ultimately needs to take.

SYNTH

Core team

Abhinandita Mathur

Research and Strategy · Founder

Abhinandita Mathur is a researcher, strategist and cultural practitioner with more than twenty years of experience across government, civil society, cultural institutions and media. Her work includes public policy, cultural programmes, qualitative research, institutional strategy, photography and storytelling.

She has served as Cultural Adviser to the Government of Delhi and as a member of the Delhi Commission for Protection of Child Rights. Her work has included cultural funding, oral history and public archives, education, child-protection systems and emergency hunger relief during COVID-19.

Amrita Sethi

Co-founder · Head, Management

Amrita Sethi is a strategic and detail-oriented digital delivery leader with more than 18 years of experience managing digital and design projects. She leads customer success and cross-functional teams, building streamlined delivery systems that reduce turnaround times and strengthen team performance.

Her core strengths include process implementation, team and programme management, workflow optimisation and operational delivery.

sethiamrita@gmail.com

Brin Desai

Sound · Events · Technology

Brin Desai is a sound engineer, composer and producer whose work spans film, documentary, advertising, electronic music and sound art. After studying sound design at SAE in Sydney, he worked in Mumbai before moving to Delhi and became part of the city’s independent electronic-music scene, including the collective Delhi Electronica Supply Unit.

His credits include sound and music work for independent films and recordings. He now runs a booking and events agency, bringing together artists, music, production and event delivery, and leads technology for SYNTH projects with a current understanding of digital tools and systems.

Yash Tewari

Technology Director

Yash has 11 years of experience building software, including seven years building infrastructure and backend technology as part of professional engineering teams. He cares deeply about the material impact of technology — how the systems we build affect the real world and people's lives.

Sidharth Mathawan

Creative Director

Sidharth Mathawan is a design head, architect and filmmaker working across image, space and story. His practice spans film, hospitality, events and immersive environments, shaping how spaces, narratives and experiences are perceived.

Trained at the School of Planning & Architecture, New Delhi, he began in production design and art direction for films and commercials, working across Indian and international projects, advertising and brand storytelling. He was selected as a Berlinale Talent for production design in 2010.

He has also led the design of interiors, sets and experiential spaces for theatre, music, art, weddings and large public events.

sidharthmathawan.in ↗

Roshan Kumar

Film & Digital Media

Collaborators

People we work with

Teams are assembled around the needs of each project.

Arti Malik

Arts Education · Organisation Building

Elizabeth Thomas

Graphic Design

Lakshman Anand

Cinematography · Photography

Lakshman Anand is an independent cinematographer who began his career as a documentary photographer in print news. He later moved into non-fiction filmmaking, shooting episodic work for Discovery, History Channel, National Geographic and Epic.

His work includes brand films across automobiles and lifestyle, made with agencies including Dentsu, Ogilvy & Mather, McCann, Lowe Lintas, JWT, Leo Burnett and Media.Monks. He also helped Media.Monks develop a virtual production studio using Unreal Engine and LED screens in Film City, Noida.

His feature credits include Garbage, directed by Qaushiq Mukherjee and shown at the Berlinale, and Kriya, directed by Sidharth Srinivasan and screened at the Fantasia Film Festival. He studied cinematography at Mindscreen Film Institute in Chennai under Rajiv Menon and is based in New Delhi and Mumbai.

lakshmananand.com ↗

Parul Priya

Business Development

Preeta Mathur

Brand and Advertising

Ritika Verma

Community and Arts Education

Who we work with

Selected collaborators and organisations

Contact

mail@synthcreative.works

For projects, enquiries and collaborations.