Art is Life 2024 · Museum of Art & Photography
What does it take to make a cultural institution feel part of the life of a city?
Festival strategy
Curation & programming
Brand & communication
The work brought programme development, communication, artists, communities and audiences together in a two-day cultural programme at MAP.
2 Panel discussions
2 Talks
8 Workshops
5 Performances
4 Film screenings
8 Walkthroughs
3 Special experiences
Intent
Art is Life
Bring MAP into the life of Bengaluru through its collection, artists, communities and audiences.
Collection
Show the diversity of the collection through exhibitions and programming.
Engagement
Create opportunities for audiences to participate.
Awareness
Build awareness of the museum and the festival.
Relationships
Strengthen the museum’s connection with the community.
What we did
From programme to public experience
Programme
Developed the two-day mix of talks, workshops, performances, films, walkthroughs and special experiences.
Curation
Connected artists, exhibitions and the museum collection through a programme for different audiences.
Communication
Shaped the festival story and public-facing communication across the campaign.
Audience
Designed opportunities for participation, access and discovery throughout the museum.
“Having a space like MAP in a big city like Bangalore is a great pleasure. Creative people can just come together to share ideas and explore so much of each other.”A first-time visitor to MAP
The programme brought together talks, panels, workshops, performances, films, exhibition walkthroughs and special experiences.
Art is Life 2024 was sponsored by United Breweries and formed part of BLR Hubba.
Indian Sign Language interpretation for all performances
Contact
mail@synthcreative.worksFor projects, enquiries and collaborations.