SYNTH Insight
Understand the context. Ask better questions.
India is often explained through national headlines and market numbers. A particular place, institution or community requires a closer look.
SYNTH Insight offers briefings and research that connect your questions to the realities on the ground. We help you prepare for a visit, explore a project or understand an unfamiliar social and institutional landscape.
Discuss a brief →
Services
What we offer
India Briefings
A focused conversation built around what you need to understand.
For visiting professionals, international teams and organisations preparing for an assignment, partnership or project in India.
Briefings can explore public institutions, culture, urban life, community relationships and changing social expectations, with attention to the places and issues relevant to your work.
Enquire about a briefing →
Context Research
A clear, focused account of an issue, place or institutional landscape.
For teams developing a proposal, exploring a partnership or seeking background before making their next move.
We draw on published research, reporting, policy documents and other relevant sources to explain the context, identify important actors and surface questions that need further investigation.
Discuss a research question →
Interview-led Research
Understand how people experience an issue in their everyday lives.
For projects that need perspectives beyond published material: how people relate to public institutions, navigate their neighbourhoods, make choices or describe their aspirations.
We develop interview questions, identify relevant participant profiles and conduct qualitative conversations within an agreed scope. Findings bring together recurring themes, differences and questions for further enquiry.
Discuss an interview project →
Areas
Areas we work across
Culture and public life
Cultural institutions, creative communities, public spaces and the relationships between culture and society.
Institutions and governance
How public institutions operate, how people encounter them and what this means for a project or partnership.
Cities and communities
Neighbourhood life, urban change, local relationships and people’s experiences of the city.
Aspiration and everyday choices
Changing expectations around work, education, consumption, belonging and social mobility.
Citizenship and participation
How people understand their rights, responsibilities and relationships with the state.
Process
How an engagement works
1Bring us a question
Tell us what you are planning, what you already know and what you need to understand.
2Agree the scope
We propose a format, deliverables, timeline and fee. A single briefing can be a starting point; a more involved question may require research.
3Put the findings to work
Receive your briefing or research, with time to discuss the findings and identify useful next steps.
International organisations and visiting teams. Cultural institutions and foundations. Businesses exploring a new context. Universities, researchers and independent professionals.
The common starting point is a specific question about India that needs closer attention.
Background
About SYNTH Insight
SYNTH Insight is the research and briefing arm of SYNTH Creative, led by Abhinandita Dayal Mathur.
Her experience spans government advisory work, child rights, cultural programming, public communication and community projects. Her work has involved public institutions, artists, neighbourhoods and citizens, bringing practical experience to questions about culture, governance and everyday life.
Each engagement is shaped around the client’s question, with additional collaborators brought in where the scope requires them.